Spanish Software Developer
Small, Spanish start-up approaching German companies
APPROACH:
Preparation of entering the German market with workshop in Spain, sales process and direct and pragmatic marketing tools."Special challenges"
Many German companies are tired of approaches of nearshore offerings…
Results:
- Strategic workshop held in Spain in order to decide on strategy, but also to extrapolate the strengths of the company
- Creation of German marketing tools and identification of suitable trade fairs and business events to aVend.
- Contacting of targets in the German market and achieving the first client relationship within a few months.