Italian Pasta Producer
Increasing safety on construction sites
Family-owned pasta company from Abruzzo wished to enter the German market and make first contacts.APPROACH:
Preparation of marketing material, review of competition and comparing of packaging and quality."Special challenges"
Italian pasta has been in Germany for more than 100 years and it was very difficult to define hard USPs.
Results:
- Thorough review of the market
- Learnings fromother players in the market.
- Creation of German handout.
- Identification and contacting of distributor database with 5 interested companies.
- Finding that the packaging needed change to enter the market.