Indian Rice Company
Basmati
A big Indian rice producer and trader wished to enter the German market.APPROACH:
Long-term oriented project with sales and marketing services with focus on the biggest potential clients in the market (according to clients wishes)."Special challenges"
Rice is not so important in German and the prices are extremely low.
Results:
- Creation of German entity with modern and attractive marketing materials.
- Identification of a database of potential clients (60+) and systematic contacting over a period of several months (difficult area to contact in).
- One major account was opened – one of the biggest discounters in Germany wished to cooperate with the client on the basis of our preparations. The deal size was significant.