French Producer of scaffolders
Increasing safety on construction sites
The French company from Lyon is very successful in its home market and desired a launch in Germany.APPROACH:
Intensive project preparation and optimization of marketing material and general approach. Personal meetings and sales efforts to check the market was focussed."Special challenges"
German building industry is known to be closed and not open. French companies are not well reputed in this segment.
Results:
- Initial workshop about strategic possibilities.
- Target groups definition.
- Creation of marketing material.
- Selection of suitable targets.
- Intensive contacting process of all companies.
- 5 meetings with big German companies were arranged and the client was taken on a „road-trip“ by BDG to visit all companies (all over Germany) and to have negotiations about the future business.