Australian LED producer
Innovative LED lighting company entering the German market
An Australian start-up with highly innovative and special products wished to approach German authorities for street lighting products.APPROACH:
Market review and research of potential product competitors and similar products. Thereafter definition of sales campaign."Special challenges"
Market review and research of potential product competitors and similar products. Leading to the definition of sales campaign.
Results:
- A thorough market approach was planned and implemented.
- Suitable targets in the German market were contacted.
- Due to legal restrictions it was found that the product could not be introduced in the German market as initially planned.
- Although there was no sales success in this project, the client reviewed a full feasibility check for a comparably low budget.
- “No stone was left unturned“.